About Super Retail Group Limited (SUL)
Super Retail Group Limited is a Specialty Retail company operating in the Consumer Cyclical sector. The company is headquartered in Strathpine, Australia. SUL has been publicly traded since 2004, giving it 22+ years of trading history.
Super Retail Group Limited (SUL) has been publicly traded since 2004, making it a 22-year-old public company. It operates in the Specialty Retail industry within the Consumer Cyclical sector. The company is headquartered in Strathpine, Australia and employs approximately 15,981 people. With a market capitalization of A$3.0 billion, SUL is a mid-sized company with growth potential.
SUL trades on the Australian Securities Exchange and is classified as a mid-cap-cap stock with a market capitalization of approximately A$3.0 billion. The company employs approximately 15,981 people worldwide.
Key Statistics
- Current Price
- A$13.24
- Market Cap
- A$2.99B
- 52-Week High
- A$20.20
- 52-Week Low
- A$12.06
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
SUL Investment Performance
SUL has declined 15.5% year-to-date in 2026. Over the past 5 years, a A$1,000 investment in SUL would have grown to A$1,587, representing a 58.7% total return. Since its IPO in 2004, a A$1,000 investment would now be worth A$19,612.
A$1,000 Invested in Super Retail Group Limited (SUL)
How much would A$1,000 invested in SUL be worth today?
What would A$1,000 invested in SUL 1 year ago be worth today?
A A$1,000 investment in Super Retail Group Limited (SUL) in 2025 would be worth A$1,086 as of March 2026, representing a +8.6% total return.
What would A$1,000 invested in SUL 3 years ago be worth today?
A A$1,000 investment in Super Retail Group Limited (SUL) in 2023 would be worth A$1,296 as of March 2026, representing a +29.6% total return.
What would A$1,000 invested in SUL 5 years ago be worth today?
A A$1,000 investment in Super Retail Group Limited (SUL) in 2021 would be worth A$1,587 as of March 2026, representing a +58.7% total return.
What would A$1,000 invested in SUL 10 years ago be worth today?
A A$1,000 investment in Super Retail Group Limited (SUL) in 2016 would be worth A$2,789 as of March 2026, representing a +178.9% total return.
What would A$1,000 invested in SUL at IPO be worth today?
A A$1,000 investment in Super Retail Group Limited (SUL) at IPO would be worth A$19,612 as of March 2026, representing a +1861.2% total return.
Monthly Returns Heatmap
Over the past 21+ years (262 months), Super Retail Group Limited (SUL) has averaged a monthly return of +1.67% with a median return of +1.87%. The stock had 154 positive months (59%) and 102 negative months (39%). The best month in SUL's history was April 2020 with a +37.1% return, while the worst was March 2020 at -42.9%. Historically, July tends to be the strongest month (averaging +9.9%), and June the weakest (-3.2%).
SUL's longest winning streak was 8 consecutive months of gains, while its longest losing streak was 6 consecutive months of losses. The best full year was 2009 with a cumulative return of +84.5%, and the worst was 2014 at -52.2%.
Annual Returns
Over 22 years of trading history, Super Retail Group Limited (SUL) has delivered an average annual return of +17.94% with a median return of +8.93%. The compound annual growth rate (CAGR) is +11.93%. The stock posted gains in 13 years (59%) and losses in 9 years (41%).
SUL's best year was 2009 with a +105.59% gain, while the worst was 2014 at -44.07%. The longest streak of consecutive positive years was 3, and the longest losing streak was 3 years. SUL achieved double-digit gains (10%+) in 11 years. It suffered double-digit losses in 4 years.
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -15.53% | A$15.67 | A$13.24 |
| 2025 | +11.91% | A$14.01 | A$15.67 |
| 2024 | +3.27% | A$13.56 | A$14.01 |
| 2023 | +59.67% | A$8.49 | A$13.56 |
| 2022 | -7.96% | A$9.23 | A$8.49 |
| 2021 | +27.19% | A$7.26 | A$9.23 |
| 2020 | +7.05% | A$6.78 | A$7.26 |
| 2019 | +52.45% | A$4.45 | A$6.78 |
| 2018 | -9.77% | A$4.93 | A$4.45 |
| 2017 | -15.88% | A$5.86 | A$4.93 |
| 2016 | -5.28% | A$6.18 | A$5.86 |
| 2015 | +66.56% | A$3.71 | A$6.18 |
| 2014 | -44.07% | A$6.64 | A$3.71 |
| 2013 | +38.17% | A$4.80 | A$6.64 |
| 2012 | +95.87% | A$2.45 | A$4.80 |
| 2011 | -3.59% | A$2.54 | A$2.45 |
| 2010 | +17.41% | A$2.17 | A$2.54 |
| 2009 | +105.59% | A$1.05 | A$2.17 |
| 2008 | -35.03% | A$1.62 | A$1.05 |
| 2007 | +44.53% | A$1.12 | A$1.62 |
| 2006 | +10.80% | A$1.01 | A$1.12 |
| 2005 | -8.73% | A$1.11 | A$1.01 |
SUL Investment Analysis: Valuation, Risk & Dividends
Key factors to consider when evaluating Super Retail Group Limited as an investment
Valuation
SUL currently trades at a trailing P/E ratio of 15.4, which is considered moderate relative to the broader market. The forward P/E of 11.9 suggests analysts expect earnings to be lower in the coming year. The price-to-book ratio stands at 2.4. The price-to-sales ratio is 0.7.
Dividends
Super Retail Group Limited pays a dividend to shareholders with a current yield of 4.83%. This translates to A$0.64 per share annually. The payout ratio of 77% indicates moderate dividend coverage.
Risk & Volatility
SUL has a beta of 1.04, indicating it is slightly more volatile than the overall market. The stock's 52-week range is A$12.06 to A$20.20, and it currently trades near its 52-week low.
Analyst Ratings
Based on 15 analyst opinions, SUL has a consensus "buy" rating. The average price target of A$16.40 suggests 23.9% upside from current levels.
Frequently Asked Questions: SUL
What sector is SUL in? ▼
SUL operates in the Consumer Cyclical sector, specifically in the Specialty Retail industry. This sector includes retail, automotive, entertainment, and other consumer discretionary businesses.
How has SUL performed historically? ▼
Over 22 years of trading history, SUL has posted gains in 13 years (59% of the time). The best year was 2009 with a +105.6% return. Past performance does not guarantee future results.
How can I invest in SUL? ▼
You can invest in SUL through any brokerage account that offers access to the Australian Securities Exchange. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold SUL.
Does SUL pay dividends? ▼
Super Retail Group Limited pays a dividend to shareholders with a current yield of 4.83%. This translates to A$0.64 per share annually. The payout ratio of 77% indicates moderate dividend coverage.
What does Super Retail Group Limited do? ▼
Super Retail Group Limited is a Specialty Retail company operating in the Consumer Cyclical sector. The company is headquartered in Strathpine, Australia.
What sector is SUL in? ▼
SUL operates in the Consumer Cyclical sector, specifically in the Specialty Retail industry.
When did SUL go public? ▼
Super Retail Group Limited went public in 2004, making it a 22-year-old public company as of 2026.
How much would A$1,000 invested in SUL 5 years ago be worth today? ▼
A A$1,000 investment in SUL five years ago would be worth approximately A$1,587 today, representing a 58.7% return.
How much would A$1,000 invested in SUL 10 years ago be worth today? ▼
A A$1,000 investment in SUL ten years ago would be worth approximately A$2,789 today, representing a 178.9% total return over the decade.
What is SUL's 3-year return? ▼
Over the past 3 years, SUL has returned 29.6%. A A$1,000 investment would have grown to A$1,296.
How much would A$1,000 invested in SUL at IPO be worth today? ▼
If you invested A$1,000 in SUL at its IPO in 2004, it would be worth approximately A$19,612 today, a 1,861.2% return over 22 years.
Does SUL pay dividends? ▼
Yes, Super Retail Group Limited pays a dividend with a current yield of 4.83%, which is A$0.64 per share annually.
What is SUL's market cap? ▼
Super Retail Group Limited has a market capitalization of A$3.0 billion, classifying it as a mid-cap company.
What is SUL's P/E ratio? ▼
SUL has a trailing P/E ratio of 15.4 and a forward P/E of 11.9, which measures how much investors are paying per dollar of earnings.
Is SUL a buy, hold, or sell? ▼
Based on 15 opinions, SUL has a consensus "buy" rating. The average price target is A$16.4.
Last updated: 3/15/2026