About adidas AG (ADS)
adidas AG is a Footwear & Accessories company operating in the Consumer Cyclical sector. The company is headquartered in Herzogenaurach, Germany. ADS has been publicly traded since 1998, giving it 28+ years of trading history.
adidas AG (ADS) has been publicly traded since 1998, making it a 28-year-old public company. It operates in the Footwear & Accessories industry within the Consumer Cyclical sector. The company is headquartered in Herzogenaurach, Germany and employs approximately 48,487 people. With a market capitalization of €25 billion, ADS is a large established company.
ADS trades on the German stock exchanges (XETRA/Frankfurt) and is classified as a large-cap-cap stock with a market capitalization of approximately €25 billion. The company employs approximately 48,487 people worldwide.
Key Statistics
- Current Price
- €138.90
- Market Cap
- €24.80B
- 52-Week High
- €227.70
- 52-Week Low
- €134.85
- Sector
- Consumer Cyclical
- Industry
- Footwear & Accessories
ADS Investment Performance
ADS has declined 17.8% year-to-date in 2026. Over the past 5 years, a €1,000 investment in ADS would have grown to €546, representing a -45.4% total return. Since its IPO in 1998, a €1,000 investment would now be worth €4,908.
€1,000 Invested in adidas AG (ADS)
How much would €1,000 invested in ADS be worth today?
What would €1,000 invested in ADS 1 year ago be worth today?
A €1,000 investment in adidas AG (ADS) in 2025 would be worth €647 as of March 2026, representing a -35.3% total return.
What would €1,000 invested in ADS 3 years ago be worth today?
A €1,000 investment in adidas AG (ADS) in 2023 would be worth €868 as of March 2026, representing a -13.2% total return.
What would €1,000 invested in ADS 5 years ago be worth today?
A €1,000 investment in adidas AG (ADS) in 2021 would be worth €546 as of March 2026, representing a -45.4% total return.
What would €1,000 invested in ADS 10 years ago be worth today?
A €1,000 investment in adidas AG (ADS) in 2016 would be worth €1,487 as of March 2026, representing a +48.7% total return.
What would €1,000 invested in ADS at IPO be worth today?
A €1,000 investment in adidas AG (ADS) at IPO would be worth €4,908 as of March 2026, representing a +390.8% total return.
Monthly Returns Heatmap
Over the past 27+ years (333 months), adidas AG (ADS) has averaged a monthly return of +0.85% with a median return of +0.51%. The stock had 177 positive months (53%) and 156 negative months (47%). The best month in ADS's history was November 2000 with a +24.1% return, while the worst was October 2008 at -27.0%. Historically, November tends to be the strongest month (averaging +4.4%), and October the weakest (-1.6%).
ADS's longest winning streak was 9 consecutive months of gains, while its longest losing streak was 12 consecutive months of losses. The best full year was 2016 with a cumulative return of +55.8%, and the worst was 2022 at -58.0%.
Annual Returns
Over 28 years of trading history, adidas AG (ADS) has delivered an average annual return of +12.92% with a median return of +11.86%. The compound annual growth rate (CAGR) is +7.80%. The stock posted gains in 18 years (64%) and losses in 10 years (36%).
ADS's best year was 2016 with a +69.39% gain, while the worst was 2022 at -48.72%. The longest streak of consecutive positive years was 6, and the longest losing streak was 2 years. ADS achieved double-digit gains (10%+) in 16 years. It suffered double-digit losses in 7 years.
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -17.83% | €169.05 | €138.90 |
| 2025 | -27.95% | €234.64 | €169.05 |
| 2024 | +28.98% | €181.92 | €234.64 |
| 2023 | +45.09% | €125.38 | €181.92 |
| 2022 | -48.72% | €244.52 | €125.38 |
| 2021 | -14.11% | €284.68 | €244.52 |
| 2020 | +2.80% | €276.94 | €284.68 |
| 2019 | +61.04% | €171.97 | €276.94 |
| 2018 | +10.63% | €155.44 | €171.97 |
| 2017 | +12.58% | €138.07 | €155.44 |
| 2016 | +69.39% | €81.51 | €138.07 |
| 2015 | +59.30% | €51.17 | €81.51 |
| 2014 | -36.58% | €80.68 | €51.17 |
| 2013 | +39.82% | €57.70 | €80.68 |
| 2012 | +36.18% | €42.37 | €57.70 |
| 2011 | +4.38% | €40.60 | €42.37 |
| 2010 | +30.53% | €31.10 | €40.60 |
| 2009 | +41.98% | €21.91 | €31.10 |
| 2008 | -46.45% | €40.91 | €21.91 |
| 2007 | +37.14% | €29.83 | €40.91 |
| 2006 | -4.95% | €31.38 | €29.83 |
| 2005 | +36.10% | €23.06 | €31.38 |
| 2004 | +32.91% | €17.35 | €23.06 |
| 2003 | +11.14% | €15.61 | €17.35 |
| 2002 | -1.30% | €15.82 | €15.61 |
| 2001 | +29.50% | €12.21 | €15.82 |
| 2000 | -9.08% | €13.43 | €12.21 |
| 1999 | -20.82% | €16.97 | €13.43 |
ADS Investment Analysis: Valuation, Risk & Dividends
Key factors to consider when evaluating adidas AG as an investment
Valuation
ADS currently trades at a trailing P/E ratio of 18.6, which is considered moderate relative to the broader market. The forward P/E of 11.9 suggests analysts expect earnings to be lower in the coming year. The price-to-book ratio stands at 4.3. The price-to-sales ratio is 1.0.
Dividends
adidas AG pays a dividend to shareholders with a current yield of 2.02%. This translates to €2.80 per share annually. The payout ratio of 27% indicates sustainable dividend coverage.
Risk & Volatility
ADS has a beta of 1.20, indicating it is significantly more volatile than the overall market. The stock's 52-week range is €134.85 to €227.70, and it currently trades near its 52-week low.
Analyst Ratings
Based on 28 analyst opinions, ADS has a consensus "buy" rating. The average price target of €200.67 suggests 44.5% upside from current levels.
Frequently Asked Questions: ADS
What sector is ADS in? ▼
ADS operates in the Consumer Cyclical sector, specifically in the Footwear & Accessories industry. This sector includes retail, automotive, entertainment, and other consumer discretionary businesses.
How has ADS performed historically? ▼
Over 28 years of trading history, ADS has posted gains in 18 years (64% of the time). The best year was 2016 with a +69.4% return. Past performance does not guarantee future results.
How can I invest in ADS? ▼
You can invest in ADS through any brokerage account that offers access to German exchanges. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold ADS.
Does ADS pay dividends? ▼
adidas AG pays a dividend to shareholders with a current yield of 2.02%. This translates to €2.80 per share annually. The payout ratio of 27% indicates sustainable dividend coverage.
What does adidas AG do? ▼
adidas AG is a Footwear & Accessories company operating in the Consumer Cyclical sector. The company is headquartered in Herzogenaurach, Germany.
What sector is ADS in? ▼
ADS operates in the Consumer Cyclical sector, specifically in the Footwear & Accessories industry.
When did ADS go public? ▼
adidas AG went public in 1998, making it a 28-year-old public company as of 2026.
How much would €1,000 invested in ADS 5 years ago be worth today? ▼
A €1,000 investment in ADS five years ago would be worth approximately €546 today, representing a -45.4% return.
How much would €1,000 invested in ADS 10 years ago be worth today? ▼
A €1,000 investment in ADS ten years ago would be worth approximately €1,487 today, representing a 48.7% total return over the decade.
What is ADS's 3-year return? ▼
Over the past 3 years, ADS has returned -13.2%. A €1,000 investment would have grown to €868.
How much would €1,000 invested in ADS at IPO be worth today? ▼
If you invested €1,000 in ADS at its IPO in 1998, it would be worth approximately €4,908 today, a 390.8% return over 28 years.
Does ADS pay dividends? ▼
Yes, adidas AG pays a dividend with a current yield of 2.02%, which is €2.8 per share annually.
What is ADS's market cap? ▼
adidas AG has a market capitalization of €25 billion, classifying it as a large-cap company.
What is ADS's P/E ratio? ▼
ADS has a trailing P/E ratio of 18.6 and a forward P/E of 11.9, which measures how much investors are paying per dollar of earnings.
Is ADS a buy, hold, or sell? ▼
Based on 28 opinions, ADS has a consensus "buy" rating. The average price target is €200.67.
Last updated: 3/15/2026