About Hugo Boss AG (BOSS)
Hugo Boss AG is a Apparel Manufacturing company operating in the Consumer Cyclical sector. The company is headquartered in Metzingen, Germany. BOSS has been publicly traded since 1999, giving it 27+ years of trading history.
Hugo Boss AG (BOSS) has been publicly traded since 1999, making it a 27-year-old public company. It operates in the Apparel Manufacturing industry within the Consumer Cyclical sector. The company is headquartered in Metzingen, Germany and employs approximately 17,527 people. With a market capitalization of €2.5 billion, BOSS is a mid-sized company with growth potential.
BOSS trades on the German stock exchanges (XETRA/Frankfurt) and is classified as a mid-cap-cap stock with a market capitalization of approximately €2.5 billion. The company employs approximately 17,527 people worldwide.
Key Statistics
- Current Price
- €36.89
- Market Cap
- €2.55B
- 52-Week High
- €44.08
- 52-Week Low
- €30.86
- Sector
- Consumer Cyclical
- Industry
- Apparel Manufacturing
BOSS Investment Performance
BOSS has gained 2.0% year-to-date in 2026. Over the past 5 years, a €1,000 investment in BOSS would have grown to €1,209, representing a 20.9% total return. Since its IPO in 1999, a €1,000 investment would now be worth €8,250.
€1,000 Invested in Hugo Boss AG (BOSS)
How much would €1,000 invested in BOSS be worth today?
What would €1,000 invested in BOSS 1 year ago be worth today?
A €1,000 investment in Hugo Boss AG (BOSS) in 2025 would be worth €1,095 as of March 2026, representing a +9.5% total return.
What would €1,000 invested in BOSS 3 years ago be worth today?
A €1,000 investment in Hugo Boss AG (BOSS) in 2023 would be worth €602 as of March 2026, representing a -39.8% total return.
What would €1,000 invested in BOSS 5 years ago be worth today?
A €1,000 investment in Hugo Boss AG (BOSS) in 2021 would be worth €1,209 as of March 2026, representing a +20.9% total return.
What would €1,000 invested in BOSS 10 years ago be worth today?
A €1,000 investment in Hugo Boss AG (BOSS) in 2016 would be worth €847 as of March 2026, representing a -15.3% total return.
What would €1,000 invested in BOSS at IPO be worth today?
A €1,000 investment in Hugo Boss AG (BOSS) at IPO would be worth €8,250 as of March 2026, representing a +725.0% total return.
Monthly Returns Heatmap
Over the past 27+ years (326 months), Hugo Boss AG (BOSS) has averaged a monthly return of +1.23% with a median return of +1.25%. The stock had 181 positive months (56%) and 141 negative months (43%). The best month in BOSS's history was December 2024 with a +36.8% return, while the worst was July 2002 at -41.9%. Historically, April tends to be the strongest month (averaging +5.4%), and September the weakest (-2.1%).
BOSS's longest winning streak was 10 consecutive months of gains, while its longest losing streak was 7 consecutive months of losses. The best full year was 2010 with a cumulative return of +101.6%, and the worst was 2002 at -62.1%.
Annual Returns
Over 27 years of trading history, Hugo Boss AG (BOSS) has delivered an average annual return of +18.77% with a median return of +2.75%. The compound annual growth rate (CAGR) is +8.74%. The stock posted gains in 16 years (59%) and losses in 11 years (41%).
BOSS's best year was 2010 with a +151.76% gain, while the worst was 2002 at -55.54%. The longest streak of consecutive positive years was 6, and the longest losing streak was 3 years. BOSS achieved double-digit gains (10%+) in 13 years. It suffered double-digit losses in 10 years.
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | +2.05% | €36.15 | €36.89 |
| 2025 | -14.73% | €42.39 | €36.15 |
| 2024 | -33.15% | €63.42 | €42.39 |
| 2023 | +26.40% | €50.17 | €63.42 |
| 2022 | +2.75% | €48.83 | €50.17 |
| 2021 | +96.23% | €24.88 | €48.83 |
| 2020 | -36.82% | €39.38 | €24.88 |
| 2019 | -15.83% | €46.79 | €39.38 |
| 2018 | -21.30% | €59.46 | €46.79 |
| 2017 | +26.89% | €46.86 | €59.46 |
| 2016 | -19.07% | €57.90 | €46.86 |
| 2015 | -22.04% | €74.27 | €57.90 |
| 2014 | +1.54% | €73.14 | €74.27 |
| 2013 | +34.41% | €54.42 | €73.14 |
| 2012 | +49.61% | €36.37 | €54.42 |
| 2011 | +15.78% | €31.41 | €36.37 |
| 2010 | +151.76% | €12.48 | €31.41 |
| 2009 | +27.12% | €9.82 | €12.48 |
| 2008 | -47.87% | €18.83 | €9.82 |
| 2007 | -0.97% | €19.01 | €18.83 |
| 2006 | +38.13% | €13.76 | €19.01 |
| 2005 | +34.87% | €10.21 | €13.76 |
| 2004 | +54.65% | €6.60 | €10.21 |
| 2003 | +80.89% | €3.65 | €6.60 |
| 2002 | -55.54% | €8.21 | €3.65 |
| 2001 | -12.31% | €9.36 | €8.21 |
| 2000 | +143.43% | €3.84 | €9.36 |
BOSS Investment Analysis: Valuation, Risk & Dividends
Key factors to consider when evaluating Hugo Boss AG as an investment
Valuation
BOSS currently trades at a trailing P/E ratio of 11.4, which is considered low relative to the broader market. The forward P/E of 11.5 suggests analysts expect earnings to be higher in the coming year. The price-to-book ratio stands at 1.7. The price-to-sales ratio is 0.6.
Dividends
Hugo Boss AG pays a dividend to shareholders with a current yield of 0.11%. This translates to €0.04 per share annually. The payout ratio of 43% indicates sustainable dividend coverage.
Risk & Volatility
BOSS has a beta of 0.84, indicating it is similarly volatile to the overall market. The stock's 52-week range is €30.86 to €44.08, and it currently trades in the lower half of its 52-week range.
Analyst Ratings
Based on 14 analyst opinions, BOSS has a consensus "hold" rating. The average price target of €39.38 suggests 6.7% upside from current levels.
Frequently Asked Questions: BOSS
What sector is BOSS in? ▼
BOSS operates in the Consumer Cyclical sector, specifically in the Apparel Manufacturing industry. This sector includes retail, automotive, entertainment, and other consumer discretionary businesses.
How has BOSS performed historically? ▼
Over 27 years of trading history, BOSS has posted gains in 16 years (59% of the time). The best year was 2010 with a +151.8% return. Past performance does not guarantee future results.
How can I invest in BOSS? ▼
You can invest in BOSS through any brokerage account that offers access to German exchanges. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold BOSS.
Does BOSS pay dividends? ▼
Hugo Boss AG pays a dividend to shareholders with a current yield of 0.11%. This translates to €0.04 per share annually. The payout ratio of 43% indicates sustainable dividend coverage.
What does Hugo Boss AG do? ▼
Hugo Boss AG is a Apparel Manufacturing company operating in the Consumer Cyclical sector. The company is headquartered in Metzingen, Germany.
What sector is BOSS in? ▼
BOSS operates in the Consumer Cyclical sector, specifically in the Apparel Manufacturing industry.
When did BOSS go public? ▼
Hugo Boss AG went public in 1999, making it a 27-year-old public company as of 2026.
How much would €1,000 invested in BOSS 5 years ago be worth today? ▼
A €1,000 investment in BOSS five years ago would be worth approximately €1,209 today, representing a 20.9% return.
How much would €1,000 invested in BOSS 10 years ago be worth today? ▼
A €1,000 investment in BOSS ten years ago would be worth approximately €847 today, representing a -15.3% total return over the decade.
What is BOSS's 3-year return? ▼
Over the past 3 years, BOSS has returned -39.8%. A €1,000 investment would have grown to €602.
How much would €1,000 invested in BOSS at IPO be worth today? ▼
If you invested €1,000 in BOSS at its IPO in 1999, it would be worth approximately €8,250 today, a 725.0% return over 27 years.
Does BOSS pay dividends? ▼
Yes, Hugo Boss AG pays a dividend with a current yield of 0.11%, which is €0.04 per share annually.
What is BOSS's market cap? ▼
Hugo Boss AG has a market capitalization of €2.5 billion, classifying it as a mid-cap company.
What is BOSS's P/E ratio? ▼
BOSS has a trailing P/E ratio of 11.4 and a forward P/E of 11.5, which measures how much investors are paying per dollar of earnings.
Is BOSS a buy, hold, or sell? ▼
Based on 14 opinions, BOSS has a consensus "hold" rating. The average price target is €39.38.
Last updated: 3/15/2026