About PUMA SE (PUM)
PUMA SE is a Footwear & Accessories company operating in the Consumer Cyclical sector. The company is headquartered in Herzogenaurach, Germany. PUM has been publicly traded since 1998, giving it 28+ years of trading history.
PUMA SE (PUM) has been publicly traded since 1998, making it a 28-year-old public company. It operates in the Footwear & Accessories industry within the Consumer Cyclical sector. The company is headquartered in Herzogenaurach, Germany and employs approximately 19,416 people. With a market capitalization of €3.2 billion, PUM is a mid-sized company with growth potential.
PUM trades on the German stock exchanges (XETRA/Frankfurt) and is classified as a mid-cap-cap stock with a market capitalization of approximately €3.2 billion. The company employs approximately 19,416 people worldwide.
Key Statistics
- Current Price
- €21.61
- Market Cap
- €3.22B
- 52-Week High
- €26.21
- 52-Week Low
- €15.30
- Sector
- Consumer Cyclical
- Industry
- Footwear & Accessories
PUM Investment Performance
PUM has declined 3.1% year-to-date in 2026. Over the past 5 years, a €1,000 investment in PUM would have grown to €279, representing a -72.1% total return. Since its IPO in 1998, a €1,000 investment would now be worth €23,296.
€1,000 Invested in PUMA SE (PUM)
How much would €1,000 invested in PUM be worth today?
What would €1,000 invested in PUM 1 year ago be worth today?
A €1,000 investment in PUMA SE (PUM) in 2025 would be worth €991 as of March 2026, representing a -0.9% total return.
What would €1,000 invested in PUM 3 years ago be worth today?
A €1,000 investment in PUMA SE (PUM) in 2023 would be worth €404 as of March 2026, representing a -59.6% total return.
What would €1,000 invested in PUM 5 years ago be worth today?
A €1,000 investment in PUMA SE (PUM) in 2021 would be worth €279 as of March 2026, representing a -72.1% total return.
What would €1,000 invested in PUM 10 years ago be worth today?
A €1,000 investment in PUMA SE (PUM) in 2016 would be worth €1,249 as of March 2026, representing a +24.9% total return.
What would €1,000 invested in PUM at IPO be worth today?
A €1,000 investment in PUMA SE (PUM) at IPO would be worth €23,296 as of March 2026, representing a +2229.6% total return.
Monthly Returns Heatmap
Over the past 28+ years (336 months), PUMA SE (PUM) has averaged a monthly return of +1.47% with a median return of +0.74%. The stock had 180 positive months (54%) and 156 negative months (46%). The best month in PUM's history was July 1998 with a +58.3% return, while the worst was January 2025 at -32.5%. Historically, April tends to be the strongest month (averaging +7.1%), and January the weakest (-1.8%).
PUM's longest winning streak was 12 consecutive months of gains, while its longest losing streak was 6 consecutive months of losses. The best full year was 2001 with a cumulative return of +110.1%, and the worst was 2008 at -55.5%.
Annual Returns
Over 28 years of trading history, PUMA SE (PUM) has delivered an average annual return of +21.04% with a median return of +16.09%. The compound annual growth rate (CAGR) is +11.98%. The stock posted gains in 18 years (64%) and losses in 10 years (36%).
PUM's best year was 2001 with a +168.11% gain, while the worst was 2025 at -49.17%. The longest streak of consecutive positive years was 7, and the longest losing streak was 5 years. PUM achieved double-digit gains (10%+) in 15 years. It suffered double-digit losses in 5 years.
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -3.09% | €22.30 | €21.61 |
| 2025 | -49.17% | €43.87 | €22.30 |
| 2024 | -9.33% | €48.39 | €43.87 |
| 2023 | -9.27% | €53.33 | €48.39 |
| 2022 | -46.64% | €99.95 | €53.33 |
| 2021 | +16.71% | €85.64 | €99.95 |
| 2020 | +35.01% | €63.43 | €85.64 |
| 2019 | +61.11% | €39.37 | €63.43 |
| 2018 | +21.13% | €32.51 | €39.37 |
| 2017 | +45.72% | €22.31 | €32.51 |
| 2016 | +25.99% | €17.70 | €22.31 |
| 2015 | +15.47% | €15.33 | €17.70 |
| 2014 | -26.40% | €20.83 | €15.33 |
| 2013 | +4.73% | €19.89 | €20.83 |
| 2012 | +0.69% | €19.76 | €19.89 |
| 2011 | -8.45% | €21.58 | €19.76 |
| 2010 | +8.54% | €19.88 | €21.58 |
| 2009 | +68.21% | €11.82 | €19.88 |
| 2008 | -47.99% | €22.73 | €11.82 |
| 2007 | -7.00% | €24.44 | €22.73 |
| 2006 | +20.69% | €20.25 | €24.44 |
| 2005 | +22.62% | €16.51 | €20.25 |
| 2004 | +45.30% | €11.36 | €16.51 |
| 2003 | +116.79% | €5.24 | €11.36 |
| 2002 | +91.91% | €2.73 | €5.24 |
| 2001 | +168.11% | €1.02 | €2.73 |
| 2000 | -28.85% | €1.43 | €1.02 |
| 1999 | +56.55% | €0.91 | €1.43 |
PUM Investment Analysis: Valuation, Risk & Dividends
Key factors to consider when evaluating PUMA SE as an investment
Valuation
The forward P/E ratio is 50.3. The price-to-book ratio stands at 1.8. The price-to-sales ratio is 0.4.
Dividends
PUMA SE pays a dividend to shareholders with a current yield of 2.82%. This translates to €0.61 per share annually. The payout ratio of 63% indicates moderate dividend coverage.
Risk & Volatility
PUM has a beta of 0.96, indicating it is similarly volatile to the overall market. The stock's 52-week range is €15.30 to €26.21, and it currently trades in the upper half of its 52-week range.
Analyst Ratings
Based on 17 analyst opinions, PUM has a consensus "buy" rating. The average price target of €26.56 suggests 22.9% upside from current levels.
Frequently Asked Questions: PUM
What sector is PUM in? ▼
PUM operates in the Consumer Cyclical sector, specifically in the Footwear & Accessories industry. This sector includes retail, automotive, entertainment, and other consumer discretionary businesses.
How has PUM performed historically? ▼
Over 28 years of trading history, PUM has posted gains in 18 years (64% of the time). The best year was 2001 with a +168.1% return. Past performance does not guarantee future results.
How can I invest in PUM? ▼
You can invest in PUM through any brokerage account that offers access to German exchanges. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold PUM.
Does PUM pay dividends? ▼
PUMA SE pays a dividend to shareholders with a current yield of 2.82%. This translates to €0.61 per share annually. The payout ratio of 63% indicates moderate dividend coverage.
What does PUMA SE do? ▼
PUMA SE is a Footwear & Accessories company operating in the Consumer Cyclical sector. The company is headquartered in Herzogenaurach, Germany.
What sector is PUM in? ▼
PUM operates in the Consumer Cyclical sector, specifically in the Footwear & Accessories industry.
When did PUM go public? ▼
PUMA SE went public in 1998, making it a 28-year-old public company as of 2026.
How much would €1,000 invested in PUM 5 years ago be worth today? ▼
A €1,000 investment in PUM five years ago would be worth approximately €279 today, representing a -72.1% return.
How much would €1,000 invested in PUM 10 years ago be worth today? ▼
A €1,000 investment in PUM ten years ago would be worth approximately €1,249 today, representing a 24.9% total return over the decade.
What is PUM's 3-year return? ▼
Over the past 3 years, PUM has returned -59.6%. A €1,000 investment would have grown to €404.
How much would €1,000 invested in PUM at IPO be worth today? ▼
If you invested €1,000 in PUM at its IPO in 1998, it would be worth approximately €23,296 today, a 2,229.6% return over 28 years.
Does PUM pay dividends? ▼
Yes, PUMA SE pays a dividend with a current yield of 2.82%, which is €0.61 per share annually.
What is PUM's market cap? ▼
PUMA SE has a market capitalization of €3.2 billion, classifying it as a mid-cap company.
Is PUM a buy, hold, or sell? ▼
Based on 17 opinions, PUM has a consensus "buy" rating. The average price target is €26.56.
Last updated: 3/15/2026