About Ströer SE & Co. KGaA (SAX)
Ströer SE & Co. KGaA is a Advertising Agencies company operating in the Communication Services sector. The company is headquartered in Cologne, Germany. SAX has been publicly traded since 2010, giving it 16+ years of trading history.
Ströer SE & Co. KGaA (SAX) has been publicly traded since 2010, making it a 16-year-old public company. It operates in the Advertising Agencies industry within the Communication Services sector. The company is headquartered in Cologne, Germany. With a market capitalization of €1851 million, SAX is a smaller company with higher growth potential.
SAX trades on the German stock exchanges (XETRA/Frankfurt) and is classified as a small-cap-cap stock with a market capitalization of approximately €1851 million.
Key Statistics
- Current Price
- €33.15
- Market Cap
- €1.85B
- 52-Week High
- €59.30
- 52-Week Low
- €31.15
- Sector
- Communication Services
- Industry
- Advertising Agencies
SAX Investment Performance
SAX has declined 10.4% year-to-date in 2026. Over the past 5 years, a €1,000 investment in SAX would have grown to €580, representing a -42.0% total return. Since its IPO in 2010, a €1,000 investment would now be worth €2,380.
€1,000 Invested in Ströer SE & Co. KGaA (SAX)
How much would €1,000 invested in SAX be worth today?
What would €1,000 invested in SAX 1 year ago be worth today?
A €1,000 investment in Ströer SE & Co. KGaA (SAX) in 2025 would be worth €642 as of March 2026, representing a -35.8% total return.
What would €1,000 invested in SAX 3 years ago be worth today?
A €1,000 investment in Ströer SE & Co. KGaA (SAX) in 2023 would be worth €765 as of March 2026, representing a -23.5% total return.
What would €1,000 invested in SAX 5 years ago be worth today?
A €1,000 investment in Ströer SE & Co. KGaA (SAX) in 2021 would be worth €580 as of March 2026, representing a -42.0% total return.
What would €1,000 invested in SAX 10 years ago be worth today?
A €1,000 investment in Ströer SE & Co. KGaA (SAX) in 2016 would be worth €826 as of March 2026, representing a -17.4% total return.
What would €1,000 invested in SAX at IPO be worth today?
A €1,000 investment in Ströer SE & Co. KGaA (SAX) at IPO would be worth €2,380 as of March 2026, representing a +138.0% total return.
Monthly Returns Heatmap
Over the past 15+ years (188 months), Ströer SE & Co. KGaA (SAX) has averaged a monthly return of +0.94% with a median return of +0.52%. The stock had 98 positive months (52%) and 90 negative months (48%). The best month in SAX's history was July 2013 with a +32.9% return, while the worst was May 2012 at -38.0%. Historically, November tends to be the strongest month (averaging +5.4%), and March the weakest (-2.4%).
SAX's longest winning streak was 15 consecutive months of gains, while its longest losing streak was 10 consecutive months of losses. The best full year was 2015 with a cumulative return of +91.0%, and the worst was 2011 at -66.2%.
Annual Returns
Over 16 years of trading history, Ströer SE & Co. KGaA (SAX) has delivered an average annual return of +15.99% with a median return of -10.97%. The compound annual growth rate (CAGR) is +3.51%. The stock posted gains in 7 years (44%) and losses in 9 years (56%).
SAX's best year was 2015 with a +136.48% gain, while the worst was 2011 at -52.54%. The longest streak of consecutive positive years was 3, and the longest losing streak was 3 years. SAX achieved double-digit gains (10%+) in 7 years. It suffered double-digit losses in 9 years.
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -10.41% | €37.00 | €33.15 |
| 2025 | -16.39% | €44.25 | €37.00 |
| 2024 | -11.54% | €50.03 | €44.25 |
| 2023 | +28.91% | €38.81 | €50.03 |
| 2022 | -33.85% | €58.66 | €38.81 |
| 2021 | -11.87% | €66.56 | €58.66 |
| 2020 | +16.13% | €57.31 | €66.56 |
| 2019 | +76.64% | €32.45 | €57.31 |
| 2018 | -29.94% | €46.31 | €32.45 |
| 2017 | +50.67% | €30.74 | €46.31 |
| 2016 | -26.86% | €42.03 | €30.74 |
| 2015 | +136.48% | €17.77 | €42.03 |
| 2014 | +92.92% | €9.21 | €17.77 |
| 2013 | +95.45% | €4.71 | €9.21 |
| 2012 | -47.99% | €9.06 | €4.71 |
| 2011 | -52.54% | €19.10 | €9.06 |
SAX Investment Analysis: Valuation, Risk & Dividends
Key factors to consider when evaluating Ströer SE & Co. KGaA as an investment
Valuation
SAX currently trades at a trailing P/E ratio of 15.0, which is considered low relative to the broader market. The forward P/E of 9.4 suggests analysts expect earnings to be lower in the coming year. The price-to-book ratio stands at 4.0. The price-to-sales ratio is 0.9.
Dividends
Ströer SE & Co. KGaA pays a dividend to shareholders with a current yield of 6.94%. This translates to €2.30 per share annually. The payout ratio of 1% indicates sustainable dividend coverage.
Risk & Volatility
SAX has a beta of 0.92, indicating it is similarly volatile to the overall market. The stock's 52-week range is €31.15 to €59.30, and it currently trades near its 52-week low.
Analyst Ratings
Based on 10 analyst opinions, SAX has a consensus "buy" rating. The average price target of €51.89 suggests 56.5% upside from current levels.
Frequently Asked Questions: SAX
What sector is SAX in? ▼
SAX operates in the Communication Services sector, specifically in the Advertising Agencies industry. This sector includes telecom companies, media firms, and interactive entertainment businesses.
How has SAX performed historically? ▼
Over 16 years of trading history, SAX has posted gains in 7 years (44% of the time). The best year was 2015 with a +136.5% return. Past performance does not guarantee future results.
How can I invest in SAX? ▼
You can invest in SAX through any brokerage account that offers access to German exchanges. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold SAX.
Does SAX pay dividends? ▼
Ströer SE & Co. KGaA pays a dividend to shareholders with a current yield of 6.94%. This translates to €2.30 per share annually. The payout ratio of 1% indicates sustainable dividend coverage.
What does Ströer SE & Co. KGaA do? ▼
Ströer SE & Co. KGaA is a Advertising Agencies company operating in the Communication Services sector. The company is headquartered in Cologne, Germany.
What sector is SAX in? ▼
SAX operates in the Communication Services sector, specifically in the Advertising Agencies industry.
When did SAX go public? ▼
Ströer SE & Co. KGaA went public in 2010, making it a 16-year-old public company as of 2026.
How much would €1,000 invested in SAX 5 years ago be worth today? ▼
A €1,000 investment in SAX five years ago would be worth approximately €580 today, representing a -42.0% return.
How much would €1,000 invested in SAX 10 years ago be worth today? ▼
A €1,000 investment in SAX ten years ago would be worth approximately €826 today, representing a -17.4% total return over the decade.
What is SAX's 3-year return? ▼
Over the past 3 years, SAX has returned -23.5%. A €1,000 investment would have grown to €765.
How much would €1,000 invested in SAX at IPO be worth today? ▼
If you invested €1,000 in SAX at its IPO in 2010, it would be worth approximately €2,380 today, a 138.0% return over 16 years.
Does SAX pay dividends? ▼
Yes, Ströer SE & Co. KGaA pays a dividend with a current yield of 6.94%, which is €2.3 per share annually.
What is SAX's market cap? ▼
Ströer SE & Co. KGaA has a market capitalization of €1851 million, classifying it as a small-cap company.
What is SAX's P/E ratio? ▼
SAX has a trailing P/E ratio of 15.0 and a forward P/E of 9.4, which measures how much investors are paying per dollar of earnings.
Is SAX a buy, hold, or sell? ▼
Based on 10 opinions, SAX has a consensus "buy" rating. The average price target is €51.89.
Last updated: 3/15/2026