Diageo plc

DGE · Consumer Defensive

About Diageo plc (DGE)

Diageo plc is a Beverages - Wineries & Distilleries company operating in the Consumer Defensive sector.

DGE trades on the London Stock Exchange and is classified as a large-cap stock .

Sector
Consumer Defensive
Industry
Beverages - Wineries & Distilleries

Key Statistics

Current Price
£1,757.00
Market Cap
£39.09B
52-Week High
£1,903.91
52-Week Low
£1,295.50
Sector
Consumer Defensive
Industry
Beverages - Wineries & Distilleries

£1,000 Invested in Diageo plc (DGE)

1 Year
£989
+-1%
3 Years
£551
+-45%
5 Years
£474
+-53%
10 Years
£842
+-16%
Since IPO
£37,246
+3625%

How much would £1,000 invested in DGE be worth today?

What would £1,000 invested in DGE 1 year ago be worth today?

A £1,000 investment in Diageo plc (DGE) in 2025 would be worth £989 as of November 2026, representing a -1.1% total return.

What would £1,000 invested in DGE 3 years ago be worth today?

A £1,000 investment in Diageo plc (DGE) in 2023 would be worth £551 as of November 2026, representing a -44.9% total return.

What would £1,000 invested in DGE 5 years ago be worth today?

A £1,000 investment in Diageo plc (DGE) in 2021 would be worth £474 as of November 2026, representing a -52.6% total return.

What would £1,000 invested in DGE 10 years ago be worth today?

A £1,000 investment in Diageo plc (DGE) in 2016 would be worth £842 as of November 2026, representing a -15.8% total return.

What would £1,000 invested in DGE at IPO be worth today?

A £1,000 investment in Diageo plc (DGE) at IPO would be worth £37,246 as of November 2026, representing a +3624.6% total return.

Monthly Returns Heatmap

Avg Monthly Return
+1.28%
Positive Months
271
59% of 461
Negative Months
187
41% of 461
Data Period
38+ years
461 months
Best Performers
Best month ever: Jun 1989 (+301.9%)
Best month on avg: June (+7.5%)
Worst Performers
Worst month ever: Sep 1993 (-17.1%)
Worst month on avg: January (-1.3%)

Over the past 38+ years (461 months), Diageo plc (DGE) has averaged a monthly return of +1.28% with a median return of +0.90%. The stock had 271 positive months (59%) and 187 negative months (41%). The best month in DGE's history was June 1989 with a +301.9% return, while the worst was September 1993 at -17.1%. Historically, June tends to be the strongest month (averaging +7.5%), and January the weakest (-1.3%).

DGE's longest winning streak was 9 consecutive months of gains, while its longest losing streak was 5 consecutive months of losses. The best full year was 1989 with a cumulative return of +375.0%, and the worst was 2025 at -42.5%.

Annual Returns

Over 38 years of trading history, Diageo plc (DGE) has delivered an average annual return of +24.49% with a median return of +8.35%. The compound annual growth rate (CAGR) is +10.28%. The stock posted gains in 26 years (68%) and losses in 12 years (32%).

DGE's best year was 1989 with a +705.67% gain, while the worst was 2025 at -36.78%. The longest streak of consecutive positive years was 5, and the longest losing streak was 4 years. DGE achieved double-digit gains (10%+) in 16 years. It suffered double-digit losses in 7 years.

Avg Return
+24.49%
Best Year
1989 (+705.67%)
Worst Year
2025 (-36.78%)
Positive Years
26/38
Year Return Start End
2026 +9.61% £1,603.01 £1,757.00
2025 -36.78% £2,535.67 £1,603.01
2024 -11.13% £2,853.10 £2,535.67
2023 -21.73% £3,645.42 £2,853.10
2022 -9.55% £4,030.13 £3,645.42
2021 +40.27% £2,873.18 £4,030.13
2020 -10.05% £3,194.33 £2,873.18
2019 +14.53% £2,789.01 £3,194.33
2018 +2.59% £2,718.51 £2,789.01
2017 +29.18% £2,104.43 £2,718.51
2016 +13.69% £1,851.07 £2,104.43
2015 +0.47% £1,842.46 £1,851.07
2014 -7.55% £1,992.89 £1,842.46
2013 +11.95% £1,780.19 £1,992.89
2012 +27.09% £1,400.73 £1,780.19
2011 +18.74% £1,179.70 £1,400.73
2010 +9.36% £1,078.77 £1,179.70
2009 +12.85% £955.93 £1,078.77
2008 -10.99% £1,073.91 £955.93
2007 +7.77% £996.50 £1,073.91
2006 +19.04% £837.14 £996.50
2005 +13.44% £737.99 £837.14
2004 +1.13% £729.73 £737.99
2003 +8.93% £669.90 £729.73
2002 -13.93% £778.35 £669.90
2001 +4.63% £743.89 £778.35
2000 +50.66% £493.75 £743.89
1999 -27.17% £677.95 £493.75
1998 +18.48% £572.21 £677.95
1997 +24.71% £458.85 £572.21
1996 -3.48% £475.40 £458.85
1995 +5.33% £451.33 £475.40
1994 -5.76% £478.91 £451.33
1993 -7.46% £517.52 £478.91
1992 +1.57% £509.50 £517.52
1991 +33.51% £381.62 £509.50
1990 +10.93% £344.01 £381.62
1989 +705.67% £42.70 £344.01

Frequently Asked Questions: DGE

What sector is DGE in? ▼

DGE operates in the Consumer Defensive sector, specifically in the Beverages - Wineries & Distilleries industry.

How has DGE performed historically? ▼

Over 38 years of trading history, DGE has posted gains in 26 years (68% of the time). The best year was 1989 with a +705.7% return. Past performance does not guarantee future results.

How can I invest in DGE? ▼

You can invest in DGE through any brokerage account that offers access to the London Stock Exchange. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold DGE.

Last updated: 11/1/2026