JD Sports Fashion Plc

JD · Consumer Cyclical

About JD Sports Fashion Plc (JD)

JD Sports Fashion Plc is a Apparel Retail company operating in the Consumer Cyclical sector. The company is headquartered in Bury, United Kingdom. JD has been publicly traded since 1996, giving it 30+ years of trading history.

JD Sports Fashion Plc (JD) has been publicly traded since 1996, making it a 30-year-old public company. It operates in the Apparel Retail industry within the Consumer Cyclical sector. The company is headquartered in Bury, United Kingdom and employs approximately 90,364 people. With a market capitalization of £3.6 billion, JD is a mid-sized company with growth potential.

JD trades on the London Stock Exchange and is classified as a mid-cap-cap stock with a market capitalization of approximately £3.6 billion. The company employs approximately 90,364 people worldwide.

Sector
Consumer Cyclical
Industry
Apparel Retail
Headquarters
Bury, United Kingdom
IPO Year
1996

Key Statistics

Current Price
£72.84
Market Cap
£3.57B
52-Week High
£106.18
52-Week Low
£61.04
Sector
Consumer Cyclical
Industry
Apparel Retail

JD Investment Performance

JD has declined 13.8% year-to-date in 2026. Over the past 5 years, a £1,000 investment in JD would have grown to £424, representing a -57.6% total return. Since its IPO in 1996, a £1,000 investment would now be worth £23,915.

£1,000 Invested in JD Sports Fashion Plc (JD)

1 Year
£977
+-2%
3 Years
£449
+-55%
5 Years
£424
+-58%
10 Years
£1,647
+65%
Since IPO
£23,915
+2291%

How much would £1,000 invested in JD be worth today?

What would £1,000 invested in JD 1 year ago be worth today?

A £1,000 investment in JD Sports Fashion Plc (JD) in 2025 would be worth £977 as of March 2026, representing a -2.3% total return.

What would £1,000 invested in JD 3 years ago be worth today?

A £1,000 investment in JD Sports Fashion Plc (JD) in 2023 would be worth £449 as of March 2026, representing a -55.1% total return.

What would £1,000 invested in JD 5 years ago be worth today?

A £1,000 investment in JD Sports Fashion Plc (JD) in 2021 would be worth £424 as of March 2026, representing a -57.6% total return.

What would £1,000 invested in JD 10 years ago be worth today?

A £1,000 investment in JD Sports Fashion Plc (JD) in 2016 would be worth £1,647 as of March 2026, representing a +64.7% total return.

What would £1,000 invested in JD at IPO be worth today?

A £1,000 investment in JD Sports Fashion Plc (JD) at IPO would be worth £23,915 as of March 2026, representing a +2291.4% total return.

Monthly Returns Heatmap

Avg Monthly Return
+1.61%
Positive Months
197
56% of 353
Negative Months
152
43% of 353
Data Period
29+ years
353 months
Best Performers
Best month ever: Jan 1999 (+83.0%)
Best month on avg: April (+7.8%)
Worst Performers
Worst month ever: Mar 2020 (-37.9%)
Worst month on avg: June (-3.8%)

Over the past 29+ years (353 months), JD Sports Fashion Plc (JD) has averaged a monthly return of +1.61% with a median return of +1.18%. The stock had 197 positive months (56%) and 152 negative months (43%). The best month in JD's history was January 1999 with a +83.0% return, while the worst was March 2020 at -37.9%. Historically, April tends to be the strongest month (averaging +7.8%), and June the weakest (-3.8%).

JD's longest winning streak was 11 consecutive months of gains, while its longest losing streak was 7 consecutive months of losses. The best full year was 1999 with a cumulative return of +135.4%, and the worst was 1998 at -97.0%.

Annual Returns

Over 30 years of trading history, JD Sports Fashion Plc (JD) has delivered an average annual return of +26.26% with a median return of +14.01%. The compound annual growth rate (CAGR) is +10.71%. The stock posted gains in 20 years (67%) and losses in 10 years (33%).

JD's best year was 1999 with a +195.09% gain, while the worst was 1998 at -66.30%. The longest streak of consecutive positive years was 10, and the longest losing streak was 3 years. JD achieved double-digit gains (10%+) in 16 years. It suffered double-digit losses in 10 years.

Avg Return
+26.26%
Best Year
1999 (+195.09%)
Worst Year
1998 (-66.30%)
Positive Years
20/30
Year Return Start End
2026 -13.76% £84.46 £72.84
2025 -11.92% £95.89 £84.46
2024 -42.21% £165.92 £95.89
2023 +31.56% £126.12 £165.92
2022 -42.08% £217.74 £126.12
2021 +26.63% £171.95 £217.74
2020 +2.70% £167.43 £171.95
2019 +140.09% £69.74 £167.43
2018 +3.75% £67.21 £69.74
2017 +5.76% £63.55 £67.21
2016 +52.70% £41.62 £63.55
2015 +105.14% £20.29 £41.62
2014 +39.35% £14.56 £20.29
2013 +112.76% £6.84 £14.56
2012 +9.81% £6.23 £6.84
2011 -28.67% £8.74 £6.23
2010 +73.31% £5.04 £8.74
2009 +176.79% £1.82 £5.04
2008 -47.39% £3.46 £1.82
2007 +11.41% £3.11 £3.46
2006 +26.53% £2.46 £3.11
2005 +18.71% £2.07 £2.46
2004 +22.82% £1.68 £2.07
2003 -28.80% £2.37 £1.68
2002 -21.46% £3.01 £2.37
2001 +16.60% £2.58 £3.01
2000 +76.00% £1.47 £2.58
1999 +195.09% £0.50 £1.47
1998 -66.30% £1.48 £0.50
1997 -57.07% £3.44 £1.48

JD Investment Analysis: Valuation, Risk & Dividends

Key factors to consider when evaluating JD Sports Fashion Plc as an investment

Valuation

JD currently trades at a trailing P/E ratio of 7.3, which is considered low relative to the broader market. The forward P/E of 6.4 suggests analysts expect earnings to be lower in the coming year. The price-to-book ratio stands at 134.6. The price-to-sales ratio is 0.3.

Dividends

JD Sports Fashion Plc pays a dividend to shareholders with a current yield of 1.37%. This translates to £0.01 per share annually. The payout ratio of 10% indicates sustainable dividend coverage.

Risk & Volatility

JD has a beta of 1.71, indicating it is significantly more volatile than the overall market. The stock's 52-week range is £61.04 to £106.18, and it currently trades in the lower half of its 52-week range.

Analyst Ratings

Based on 17 analyst opinions, JD has a consensus "buy" rating. The average price target of £107.81 suggests 48.0% upside from current levels.

Frequently Asked Questions: JD

What sector is JD in?

JD operates in the Consumer Cyclical sector, specifically in the Apparel Retail industry. This sector includes retail, automotive, entertainment, and other consumer discretionary businesses.

How has JD performed historically?

Over 30 years of trading history, JD has posted gains in 20 years (67% of the time). The best year was 1999 with a +195.1% return. Past performance does not guarantee future results.

How can I invest in JD?

You can invest in JD through any brokerage account that offers access to the London Stock Exchange. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold JD.

Does JD pay dividends?

JD Sports Fashion Plc pays a dividend to shareholders with a current yield of 1.37%. This translates to £0.01 per share annually. The payout ratio of 10% indicates sustainable dividend coverage.

What does JD Sports Fashion Plc do?

JD Sports Fashion Plc is a Apparel Retail company operating in the Consumer Cyclical sector. The company is headquartered in Bury, United Kingdom.

What sector is JD in?

JD operates in the Consumer Cyclical sector, specifically in the Apparel Retail industry.

When did JD go public?

JD Sports Fashion Plc went public in 1996, making it a 30-year-old public company as of 2026.

How much would £1,000 invested in JD 5 years ago be worth today?

A £1,000 investment in JD five years ago would be worth approximately £424 today, representing a -57.6% return.

Does JD pay dividends?

Yes, JD Sports Fashion Plc pays a dividend with a current yield of 1.37%, which is £0.01 per share annually.

What is JD's market cap?

JD Sports Fashion Plc has a market capitalization of £3.6 billion, classifying it as a mid-cap company.

What is JD's P/E ratio?

JD has a trailing P/E ratio of 7.3 and a forward P/E of 6.4, which measures how much investors are paying per dollar of earnings.

Is JD a buy, hold, or sell?

Based on 17 opinions, JD has a consensus "buy" rating. The average price target is £107.81.

Last updated: 3/14/2026