About Alphabet Inc. (GOOG)
Alphabet Inc. is a Internet Content & Information company operating in the Communication Services sector.
GOOG trades on the US stock exchanges (NYSE/NASDAQ) and is classified as a large-cap stock .
Key Statistics
- Current Price
- $278.22
- Market Cap
- $3.42T
- 52-Week High
- $404.47
- 52-Week Low
- $271.41
- Sector
- Communication Services
- Industry
- Internet Content & Information
$1,000 Invested in Alphabet Inc. (GOOG)
How much would $1,000 invested in GOOG be worth today?
What would $1,000 invested in GOOG 1 year ago be worth today?
A $1,000 investment in Alphabet Inc. (GOOG) in 2025 would be worth $990 as of November 2026, representing a -1.1% total return.
What would $1,000 invested in GOOG 3 years ago be worth today?
A $1,000 investment in Alphabet Inc. (GOOG) in 2023 would be worth $2,275 as of November 2026, representing a +127.5% total return.
What would $1,000 invested in GOOG 5 years ago be worth today?
A $1,000 investment in Alphabet Inc. (GOOG) in 2021 would be worth $2,024 as of November 2026, representing a +102.4% total return.
What would $1,000 invested in GOOG 10 years ago be worth today?
A $1,000 investment in Alphabet Inc. (GOOG) in 2016 would be worth $7,027 as of November 2026, representing a +602.7% total return.
What would $1,000 invested in GOOG at IPO be worth today?
A $1,000 investment in Alphabet Inc. (GOOG) at IPO would be worth $112,381 as of November 2026, representing a +11138.1% total return.
DCA vs Lump Sum Calculator
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GOOG vs S&P 500
See how GOOG compares to the S&P 500 benchmark over time
Monthly Returns Heatmap
Over the past 22+ years (266 months), Alphabet Inc. (GOOG) has averaged a monthly return of +2.16% with a median return of +1.79%. The stock had 160 positive months (60%) and 105 negative months (39%). The best month in GOOG's history was October 2004 with a +47.1% return, while the worst was November 2008 at -18.5%. Historically, October tends to be the strongest month (averaging +7.6%), and February the weakest (-3.0%).
GOOG's longest winning streak was 10 consecutive months of gains, while its longest losing streak was 6 consecutive months of losses. The best full year was 2005 with a cumulative return of +84.3%, and the worst was 2008 at -68.7%.
Annual Returns
Over 22 years of trading history, Alphabet Inc. (GOOG) has delivered an average annual return of +27.50% with a median return of +30.07%. The compound annual growth rate (CAGR) is +20.31%. The stock posted gains in 16 years (73%) and losses in 6 years (27%).
GOOG's best year was 2005 with a +115.19% gain, while the worst was 2008 at -55.51%. The longest streak of consecutive positive years was 3, and the longest losing streak was 1 years. GOOG achieved double-digit gains (10%+) in 13 years. It suffered double-digit losses in 3 years.
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -11.16% | $313.19 | $278.22 |
| 2025 | +65.42% | $189.33 | $313.19 |
| 2024 | +35.62% | $139.61 | $189.33 |
| 2023 | +58.83% | $87.90 | $139.61 |
| 2022 | -38.67% | $143.32 | $87.90 |
| 2021 | +65.17% | $86.77 | $143.32 |
| 2020 | +31.03% | $66.22 | $86.77 |
| 2019 | +29.10% | $51.29 | $66.22 |
| 2018 | -1.03% | $51.83 | $51.29 |
| 2017 | +35.58% | $38.23 | $51.83 |
| 2016 | +1.71% | $37.59 | $38.23 |
| 2015 | +44.56% | $26.00 | $37.59 |
| 2014 | -5.97% | $27.65 | $26.00 |
| 2013 | +58.43% | $17.45 | $27.65 |
| 2012 | +9.52% | $15.94 | $17.45 |
| 2011 | +8.74% | $14.65 | $15.94 |
| 2010 | -4.20% | $15.30 | $14.65 |
| 2009 | +101.52% | $7.59 | $15.30 |
| 2008 | -55.51% | $17.06 | $7.59 |
| 2007 | +50.17% | $11.36 | $17.06 |
| 2006 | +11.00% | $10.24 | $11.36 |
| 2005 | +115.19% | $4.76 | $10.24 |
Frequently Asked Questions: GOOG
What sector is GOOG in? ▼
GOOG operates in the Communication Services sector, specifically in the Internet Content & Information industry. This sector includes telecom companies, media firms, and interactive entertainment businesses.
How has GOOG performed historically? ▼
Over 22 years of trading history, GOOG has posted gains in 16 years (73% of the time). The best year was 2005 with a +115.2% return. Past performance does not guarantee future results.
How can I invest in GOOG? ▼
You can invest in GOOG through any brokerage account that offers access to US stock exchanges. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold GOOG.
Last updated: 11/1/2026