About Booking Holdings Inc.
Booking Holdings Inc. (BKNG) has been publicly traded since 1999, making it a 27-year-old public company. It operates in the Travel Services industry within the Consumer Cyclical sector. The company is headquartered in Norwalk, United States and employs approximately 23,571 people. With a market capitalization of $137 billion, BKNG is a large established company.
Key Statistics
- Current Price
- $4,248.29
- Market Cap
- $136.94B
- 52-Week High
- $5,839.41
- 52-Week Low
- $3,765.45
- Sector
- Consumer Cyclical
- Industry
- Travel Services
$1,000 Invested
Monthly Returns Heatmap
Annual Returns
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -20.49% | $5,343.14 | $4,248.29 |
| 2025 | +8.59% | $4,920.55 | $5,343.14 |
| 2024 | +41.31% | $3,482.17 | $4,920.55 |
| 2023 | +76.02% | $1,978.32 | $3,482.17 |
| 2022 | -16.00% | $2,355.23 | $1,978.32 |
| 2021 | +7.72% | $2,186.42 | $2,355.23 |
| 2020 | +8.45% | $2,016.07 | $2,186.42 |
| 2019 | +19.24% | $1,690.83 | $2,016.07 |
| 2018 | -0.88% | $1,705.87 | $1,690.83 |
| 2017 | +18.53% | $1,439.17 | $1,705.87 |
| 2016 | +14.99% | $1,251.57 | $1,439.17 |
| 2015 | +11.82% | $1,119.30 | $1,251.57 |
| 2014 | -1.91% | $1,141.08 | $1,119.30 |
| 2013 | +87.37% | $609.01 | $1,141.08 |
| 2012 | +32.64% | $459.13 | $609.01 |
| 2011 | +17.06% | $392.22 | $459.13 |
| 2010 | +82.94% | $214.40 | $392.22 |
| 2009 | +196.55% | $72.30 | $214.40 |
| 2008 | -35.88% | $112.75 | $72.30 |
| 2007 | +163.38% | $42.81 | $112.75 |
| 2006 | +95.39% | $21.91 | $42.81 |
| 2005 | -5.38% | $23.16 | $21.91 |
| 2004 | +31.79% | $17.57 | $23.16 |
| 2003 | +86.46% | $9.42 | $17.57 |
| 2002 | -72.51% | $34.28 | $9.42 |
| 2001 | +343.43% | $7.73 | $34.28 |
| 2000 | -97.23% | $279.04 | $7.73 |
Valuation
BKNG currently trades at a trailing P/E ratio of 25.6, which is considered high relative to the broader market. The forward P/E of 13.5 suggests analysts expect earnings to be lower in the coming year. The price-to-book ratio stands at -24.3. The price-to-sales ratio is 5.1.
Dividends
Booking Holdings Inc. pays a dividend to shareholders with a current yield of 0.93%. This translates to $39.30 per share annually. The payout ratio of 23% indicates sustainable dividend coverage.
Risk & Volatility
BKNG has a beta of 1.23, indicating it is significantly more volatile than the overall market. The stock's 52-week range is $3765.45 to $5839.41, and it currently trades in the lower half of its 52-week range.
Analyst Ratings
Based on 35 analyst opinions, BKNG has a consensus "buy" rating. The average price target of $5796.51 suggests 36.7% upside from current levels.
Frequently Asked Questions
What does Booking Holdings Inc. do? ▼
Booking Holdings Inc. is a Travel Services company operating in the Consumer Cyclical sector. The company is headquartered in Norwalk, United States.
What sector is BKNG in? ▼
BKNG operates in the Consumer Cyclical sector, specifically in the Travel Services industry.
When did BKNG go public? ▼
Booking Holdings Inc. went public in 1999, making it a 27-year-old public company as of 2026.
How much would $1,000 invested in BKNG 5 years ago be worth today? ▼
A $1,000 investment in BKNG five years ago would be worth approximately $1,828 today, representing a 82.8% return.
Does BKNG pay dividends? ▼
Yes, Booking Holdings Inc. pays a dividend with a current yield of 0.93%, which is $39.3 per share annually.
What is BKNG's market cap? ▼
Booking Holdings Inc. has a market capitalization of $137 billion, classifying it as a large-cap company.
What is BKNG's P/E ratio? ▼
BKNG has a trailing P/E ratio of 25.6 and a forward P/E of 13.5, which measures how much investors are paying per dollar of earnings.
Is BKNG a buy, hold, or sell? ▼
Based on 35 opinions, BKNG has a consensus "buy" rating. The average price target is $5796.51.
Last updated: 3/14/2026