About ServiceNow, Inc.
ServiceNow, Inc. (NOW) has been publicly traded since 2012, making it a 14-year-old public company. It operates in the Software - Application industry within the Technology sector. The company is headquartered in Santa Clara, United States and employs approximately 29,187 people. With a market capitalization of $120 billion, NOW is a large established company.
Key Statistics
- Current Price
- $113.18
- Market Cap
- $119.42B
- 52-Week High
- $211.48
- 52-Week Low
- $98.00
- Sector
- Technology
- Industry
- Software - Application
$1,000 Invested
Monthly Returns Heatmap
Annual Returns
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -26.12% | $153.19 | $113.18 |
| 2025 | -27.75% | $212.02 | $153.19 |
| 2024 | +50.05% | $141.30 | $212.02 |
| 2023 | +81.96% | $77.65 | $141.30 |
| 2022 | -40.18% | $129.82 | $77.65 |
| 2021 | +17.93% | $110.09 | $129.82 |
| 2020 | +94.97% | $56.46 | $110.09 |
| 2019 | +58.56% | $35.61 | $56.46 |
| 2018 | +36.55% | $26.08 | $35.61 |
| 2017 | +75.40% | $14.87 | $26.08 |
| 2016 | -14.12% | $17.31 | $14.87 |
| 2015 | +27.58% | $13.57 | $17.31 |
| 2014 | +21.14% | $11.20 | $13.57 |
| 2013 | +86.51% | $6.01 | $11.20 |
Valuation
NOW currently trades at a trailing P/E ratio of 68.0, which is considered high relative to the broader market. The forward P/E of 22.7 suggests analysts expect earnings to be lower in the coming year. The price-to-book ratio stands at 9.2. The price-to-sales ratio is 9.0.
Dividends
ServiceNow, Inc. does not currently pay a dividend, choosing to reinvest earnings back into the business for growth.
Risk & Volatility
NOW has a beta of 1.02, indicating it is slightly more volatile than the overall market. The stock's 52-week range is $98.00 to $211.48, and it currently trades near its 52-week low.
Analyst Ratings
Based on 40 analyst opinions, NOW has a consensus "strong_buy" rating. The average price target of $189.30 suggests 66.6% upside from current levels.
Frequently Asked Questions
What does ServiceNow, Inc. do? ▼
ServiceNow, Inc. is a Software - Application company operating in the Technology sector. The company is headquartered in Santa Clara, United States.
What sector is NOW in? ▼
NOW operates in the Technology sector, specifically in the Software - Application industry.
When did NOW go public? ▼
ServiceNow, Inc. went public in 2012, making it a 14-year-old public company as of 2026.
How much would $1,000 invested in NOW 5 years ago be worth today? ▼
A $1,000 investment in NOW five years ago would be worth approximately $1,157 today, representing a 15.7% return.
Does NOW pay dividends? ▼
No, ServiceNow, Inc. does not currently pay a dividend. The company reinvests its earnings into growth.
What is NOW's market cap? ▼
ServiceNow, Inc. has a market capitalization of $120 billion, classifying it as a large-cap company.
What is NOW's P/E ratio? ▼
NOW has a trailing P/E ratio of 68.0 and a forward P/E of 22.7, which measures how much investors are paying per dollar of earnings.
Is NOW a buy, hold, or sell? ▼
Based on 40 opinions, NOW has a consensus "strong_buy" rating. The average price target is $189.3.
Last updated: 3/14/2026