About ServiceNow, Inc. (NOW)
ServiceNow, Inc. is a Software - Application company operating in the Technology sector.
NOW trades on the US stock exchanges (NYSE/NASDAQ) and is classified as a large-cap stock .
Key Statistics
- Current Price
- $105.12
- Market Cap
- $109.11B
- 52-Week High
- $184.43
- 52-Week Low
- $81.24
- Sector
- Technology
- Industry
- Software - Application
$1,000 Invested in ServiceNow, Inc. (NOW)
How much would $1,000 invested in NOW be worth today?
What would $1,000 invested in NOW 1 year ago be worth today?
A $1,000 investment in ServiceNow, Inc. (NOW) in 2025 would be worth $562 as of November 2026, representing a -43.8% total return.
What would $1,000 invested in NOW 3 years ago be worth today?
A $1,000 investment in ServiceNow, Inc. (NOW) in 2023 would be worth $954 as of November 2026, representing a -4.6% total return.
What would $1,000 invested in NOW 5 years ago be worth today?
A $1,000 investment in ServiceNow, Inc. (NOW) in 2021 would be worth $763 as of November 2026, representing a -23.7% total return.
What would $1,000 invested in NOW 10 years ago be worth today?
A $1,000 investment in ServiceNow, Inc. (NOW) in 2016 would be worth $6,565 as of November 2026, representing a +556.5% total return.
What would $1,000 invested in NOW at IPO be worth today?
A $1,000 investment in ServiceNow, Inc. (NOW) at IPO would be worth $21,366 as of November 2026, representing a +2036.6% total return.
Monthly Returns Heatmap
Over the past 14+ years (172 months), ServiceNow, Inc. (NOW) has averaged a monthly return of +2.33% with a median return of +1.87%. The stock had 101 positive months (59%) and 71 negative months (41%). The best month in NOW's history was May 2026 with a +40.8% return, while the worst was January 2016 at -28.1%. Historically, May tends to be the strongest month (averaging +5.2%), and March the weakest (-0.9%).
NOW's longest winning streak was 9 consecutive months of gains, while its longest losing streak was 7 consecutive months of losses. The best full year was 2020 with a cumulative return of +73.3%, and the worst was 2022 at -47.6%.
Annual Returns
Over 14 years of trading history, ServiceNow, Inc. (NOW) has delivered an average annual return of +31.23% with a median return of +32.06%. The compound annual growth rate (CAGR) is +22.68%. The stock posted gains in 10 years (71%) and losses in 4 years (29%).
NOW's best year was 2020 with a +94.97% gain, while the worst was 2022 at -40.18%. The longest streak of consecutive positive years was 5, and the longest losing streak was 2 years. NOW achieved double-digit gains (10%+) in 10 years. It suffered double-digit losses in 4 years.
| Year | Return | Start | End |
|---|---|---|---|
| 2026 | -31.38% | $153.19 | $105.12 |
| 2025 | -27.75% | $212.02 | $153.19 |
| 2024 | +50.05% | $141.30 | $212.02 |
| 2023 | +81.96% | $77.65 | $141.30 |
| 2022 | -40.18% | $129.82 | $77.65 |
| 2021 | +17.93% | $110.09 | $129.82 |
| 2020 | +94.97% | $56.46 | $110.09 |
| 2019 | +58.56% | $35.61 | $56.46 |
| 2018 | +36.55% | $26.08 | $35.61 |
| 2017 | +75.40% | $14.87 | $26.08 |
| 2016 | -14.12% | $17.31 | $14.87 |
| 2015 | +27.58% | $13.57 | $17.31 |
| 2014 | +21.14% | $11.20 | $13.57 |
| 2013 | +86.51% | $6.01 | $11.20 |
Frequently Asked Questions: NOW
What sector is NOW in? ▼
NOW operates in the Technology sector, specifically in the Software - Application industry. This sector includes companies involved in software, hardware, semiconductors, and IT services.
How has NOW performed historically? ▼
Over 14 years of trading history, NOW has posted gains in 10 years (71% of the time). The best year was 2020 with a +95.0% return. Past performance does not guarantee future results.
How can I invest in NOW? ▼
You can invest in NOW through any brokerage account that offers access to US stock exchanges. Popular options include commission-free brokers like Fidelity, Charles Schwab, or Robinhood (US), or international brokers like Interactive Brokers. You can buy individual shares or invest through ETFs that hold NOW.
Last updated: 11/1/2026