Consumer Cyclical Stocks
Track 64 consumer cyclical companies from the S&P 500 and NASDAQ 100 indices with historical returns, performance rankings, and investment analysis.
What's Driving Consumer Stock Returns?
Updated: Nov 2026Consumer cyclical stocks are highly sensitive to economic conditions and consumer confidence. These companies sell discretionary goods and services — things people want but don't strictly need. When the economy is strong and employment is high, these stocks tend to outperform; in recessions, they typically underperform.
Retail currently leads the sector with an average 1-year return of +6.3%, while Automotive lags at -14.4%. E-commerce continues to take share from traditional retail, while EV competition intensifies in automotive.
Key themes driving returns: consumer spending resilience, e-commerce vs. brick-and-mortar, EV adoption rates, and housing market dynamics. Amazon dominates the sector by market cap, while Tesla remains the most volatile major holding.
Of the 64 consumer cyclical stocks tracked, 34 delivered positive returns over the past year while 30 declined. The top performer, HAS, returned +60.6%, while LCID was the weakest at -82.8%. The median consumer stock returned +5.7%.
Top 5 by 1-Year Return
Consumer Stocks Monthly Returns (Dec'25 – Nov'26)
Which consumer stocks are winning? Use this heatmap to identify the best and worst performers, spot which months hurt or helped specific stocks, and compare volatility across the sector. Over the past 12 months, 32 stocks gained while 32 declined. The leader is ETSY at +64.1%; the laggard is LCID at -77.8%.
| Stock | Dec'25 | Jan'26 | Feb'26 | Mar'26 | Apr'26 | May'26 | Jun'26 | Jul'26 | Aug'26 | Sep'26 | Oct'26 | Nov'26 | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ETSY | +2% | -4% | +4% | -9% | +29% | +6% | +11% | +8% | -0% | -12% | +24% | — | +64.1% |
| EBAY | +5% | +5% | -0% | +1% | +14% | +6% | +2% | +2% | -9% | +2% | +15% | — | +48.3% |
| HAS | -1% | +9% | +12% | -6% | +2% | -10% | -3% | +14% | +1% | -7% | +36% | — | +47.4% |
| KMX | -0% | +15% | -3% | -4% | -5% | +14% | +19% | +8% | +7% | -10% | +1% | — | +43.8% |
| ABNB | +16% | -5% | +4% | -7% | +11% | -5% | +7% | +6% | +21% | -12% | +2% | — | +40.5% |
| BALL | +7% | +7% | +18% | -12% | +3% | -10% | +15% | +4% | -3% | -11% | +19% | — | +36.1% |
| BBWI | +15% | +9% | +5% | -18% | +4% | +3% | +17% | -13% | -3% | -17% | +43% | — | +34.8% |
| MAR | +2% | +2% | +9% | -4% | +11% | +4% | -1% | +1% | -8% | +4% | +12% | — | +31.8% |
| ROST | +2% | +5% | +9% | +6% | +5% | +2% | -8% | +18% | -9% | +2% | -2% | — | +30.5% |
| PKG | +2% | +8% | +4% | -8% | +1% | +3% | +10% | +3% | -5% | -1% | +12% | — | +29.0% |
| BBY | -14% | -3% | -5% | +5% | -6% | +29% | -1% | +14% | -7% | +11% | +8% | — | +27.1% |
| DRI | +2% | +9% | +7% | -8% | +3% | +2% | +1% | -0% | +5% | -10% | +15% | — | +26.5% |
| HLT | +1% | +4% | +4% | -2% | +7% | +1% | +1% | -3% | -1% | +1% | +12% | — | +25.4% |
| CZR | +1% | -12% | +21% | +6% | +5% | +5% | +4% | -1% | -0% | -0% | -2% | — | +25.0% |
| SW | +8% | +8% | +14% | -15% | -4% | +8% | +12% | -1% | +3% | -6% | -2% | — | +24.3% |
| BWA | +5% | +5% | +21% | -5% | +5% | +26% | -7% | -4% | +1% | -6% | -14% | — | +21.3% |
| SBUX | -3% | +9% | +7% | -9% | +18% | -5% | +3% | +3% | +2% | -12% | +10% | — | +21.2% |
| MHK | -6% | +8% | +6% | -21% | +7% | +2% | +13% | +1% | +4% | -3% | +12% | — | +20.3% |
| GM | +11% | +3% | -6% | -5% | +3% | +8% | -7% | +15% | -3% | -11% | +14% | — | +19.9% |
| ULTA | +12% | +7% | +6% | -24% | +3% | -5% | -11% | +14% | +5% | +2% | +17% | — | +18.8% |
| RCL | +5% | +16% | -4% | -11% | -4% | +8% | +12% | +0% | -16% | -0% | +16% | — | +17.7% |
| AMCR | -2% | +6% | +11% | -18% | -4% | +4% | +12% | +4% | +2% | -7% | +13% | — | +16.2% |
| CCL | +18% | -2% | +6% | -18% | +2% | +7% | +2% | -3% | -14% | +3% | +17% | — | +13.6% |
| EXPE | +11% | -7% | -19% | +7% | +8% | -9% | +13% | +15% | +8% | -17% | +9% | — | +12.5% |
| AVY | +6% | +2% | +6% | -12% | -5% | -3% | +3% | +5% | +3% | -1% | +7% | — | +8.1% |
| ··· 14 stocks in middle ··· | |||||||||||||
| TJX | +1% | -2% | +8% | -1% | -2% | -1% | -2% | +4% | -15% | -1% | +6% | — | -6.8% |
| DECK | +18% | +15% | -2% | -15% | +2% | +11% | -13% | -2% | -10% | -10% | +5% | — | -6.9% |
| TSLA | +5% | -4% | -6% | -8% | +3% | +14% | -3% | -26% | +18% | -4% | +13% | — | -7.1% |
| DHI | -9% | +3% | +8% | -14% | +12% | -4% | +11% | -12% | +1% | -5% | +7% | — | -7.4% |
| CMG | +7% | +5% | -4% | -14% | +6% | -6% | +7% | +9% | +2% | -16% | -0% | — | -7.6% |
| LOW | -1% | +11% | -1% | -11% | +2% | -10% | +3% | -5% | -2% | -10% | +14% | — | -11.9% |
| ORLY | -10% | +8% | -5% | -2% | +8% | -13% | +6% | -3% | -1% | -4% | +3% | — | -13.4% |
| MCD | -1% | +3% | +8% | -8% | -6% | -5% | -3% | +0% | -3% | -12% | +12% | — | -15.1% |
| MGM | +3% | -8% | +10% | +0% | +5% | +12% | +9% | -7% | -7% | -25% | -4% | — | -15.1% |
| AZO | -14% | +9% | +1% | -10% | +10% | -21% | +9% | -6% | -1% | -5% | +12% | — | -19.8% |
| NVR | -3% | +5% | -2% | -12% | -4% | -3% | +12% | -10% | +3% | -3% | -3% | — | -20.6% |
| DPZ | -0% | -2% | -2% | -10% | -5% | -9% | -4% | +17% | -2% | -12% | +5% | — | -23.6% |
| BKNG | +9% | -7% | -15% | -0% | -0% | -1% | +7% | +8% | +3% | -18% | -9% | — | -24.0% |
| RIVN | +17% | -25% | +4% | -2% | +9% | -1% | +6% | -12% | +6% | -7% | -19% | — | -27.9% |
| LEN | -22% | +6% | +5% | -24% | +5% | -1% | +1% | -8% | +2% | -3% | +7% | — | -32.3% |
| LKQ | +2% | +9% | +1% | -10% | +8% | -13% | -3% | -15% | +13% | -9% | -19% | — | -35.4% |
| TSCO | -9% | +2% | +2% | -13% | -23% | -9% | +0% | -3% | +14% | -10% | +8% | — | -36.8% |
| NKE | -1% | -3% | +1% | -14% | -16% | +4% | -10% | +2% | -6% | -8% | +9% | — | -38.2% |
| WYNN | -6% | -11% | +1% | -6% | +5% | -5% | -4% | +2% | -8% | -13% | -6% | — | -41.6% |
| NIO | -7% | -8% | +4% | +24% | +6% | -12% | -10% | -4% | -13% | -19% | -6% | — | -41.6% |
| LULU | +13% | -16% | +6% | -17% | -10% | -5% | -13% | +4% | +1% | -20% | +11% | — | -41.8% |
| ROL | -2% | +6% | -4% | -12% | +4% | -14% | -12% | -9% | -5% | -17% | +15% | — | -43.0% |
| APTV | -2% | -0% | -3% | -6% | -13% | +13% | -10% | -8% | -21% | -4% | +2% | — | -43.4% |
| LVS | -5% | -19% | +8% | -5% | +1% | -7% | -9% | +6% | -10% | -14% | -2% | — | -44.8% |
| LCID | -22% | +5% | -10% | -5% | -33% | +3% | +2% | +10% | -34% | -16% | -26% | — | -77.8% |
All Consumer Cyclical Stocks
The table below lists all 64 consumer cyclical stocks sorted by market capitalization. The three largest — AMZN, TSLA, HD — represent 67% of the sector's total $6.7T market cap. Over five years, 36 of these stocks have delivered positive returns.
| Stock | Market Cap | 1Y Return | 5Y Return | 10Y Return |
|---|---|---|---|---|
| AMZN Amazon.com, Inc. | $2.6T | +7.8% | +44.8% | +486.9% |
| TSLA Tesla, Inc. | $1.6T | -9.2% | +17.0% | +2897.2% |
| HD The Home Depot, | $328B | -10.8% | +0.7% | +231.8% |
| MCD McDonald's Corporation | $183B | -12.5% | +22.2% | +188.1% |
| TJX The TJX Companies, | $154B | -0.2% | +131.1% | +339.2% |
| SBUX Starbucks Corporation | $118B | +27.9% | +1.8% | +139.8% |
| LOW Lowe's Companies, Inc. | $117B | -10.9% | -0.4% | +257.5% |
| BKNG Booking Holdings Inc. | $111B | -26.4% | +57.1% | +158.3% |
| MAR Marriott International, Inc. | $104B | +53.5% | +169.1% | +550.0% |
| ABNB Airbnb, Inc. | $98B | +30.1% | -2.9% | N/A |
| RCL Royal Caribbean Cruises | $82B | +10.1% | +274.2% | +397.3% |
| HLT Hilton Worldwide Holdings | $79B | +37.5% | +154.6% | +691.9% |
| GM General Motors Company | $74B | +28.4% | +57.9% | +228.9% |
| ROST Ross Stores, Inc. | $73B | +45.6% | +113.1% | +296.9% |
| ORLY O'Reilly Automotive, Inc. | $71B | -7.4% | +99.9% | +379.7% |
| NKE NIKE, Inc. | $57B | -38.5% | -74.2% | -13.6% |
| EBAY eBay Inc. | $53B | +47.1% | +64.8% | +374.7% |
| AZO AutoZone, Inc. | $51B | -14.5% | +74.1% | +324.4% |
| F Ford Motor Company | $49B | -1.8% | +4.4% | +72.7% |
| YUM Yum! Brands, Inc. | $42B | +13.9% | +35.7% | +196.9% |
| CMG Chipotle Mexican Grill, | $40B | -2.0% | -10.2% | +287.1% |
| DHI D.R. Horton, Inc. | $40B | -1.0% | +73.7% | +461.6% |
| CCL Carnival Corporation Ltd. | $39B | +3.4% | +32.9% | -29.6% |
| EXPE Expedia Group, Inc. | $34B | +30.6% | +79.6% | +135.7% |
| ULTA Ulta Beauty, Inc. | $27B | +25.7% | +72.6% | +153.8% |
| DRI Darden Restaurants, Inc. | $25B | +27.5% | +81.1% | +364.2% |
| LVS Las Vegas Sands | $24B | -35.9% | +3.7% | -18.0% |
| PHM PulteGroup, Inc. | $24B | +5.7% | +162.2% | +633.3% |
| RL Ralph Lauren Corporation | $23B | +23.0% | +249.1% | +392.9% |
| TPR Tapestry, Inc. | $23B | +5.8% | +233.2% | +328.1% |
| PKG Packaging Corporation of | $23B | +34.2% | +122.2% | +320.6% |
| SW Smurfit Westrock Plc | $23B | +23.1% | +3.8% | +176.3% |
| AMCR Amcor plc | $22B | +28.1% | +0.8% | +28.4% |
| LEN Lennar Corporation | $21B | -28.4% | -2.6% | +148.2% |
| BBY Best Buy Co., | $20B | +21.1% | +0.3% | +248.6% |
| IP International Paper Company | $19B | -1.2% | -14.0% | +26.1% |
| RIVN Rivian Automotive, Inc. | $18B | -6.4% | N/A | N/A |
| TSCO Tractor Supply Company | $18B | -35.8% | -11.8% | +207.8% |
| BALL Ball Corporation | $18B | +42.5% | -18.8% | +86.0% |
| ROL Rollins, Inc. | $17B | -39.1% | -5.5% | +214.9% |
| GPC Genuine Parts Company | $17B | -2.4% | +4.6% | +79.3% |
| HAS Hasbro, Inc. | $17B | +60.6% | +64.6% | +101.6% |
| NVR NVR, Inc. | $16B | -17.8% | +22.1% | +277.1% |
| W Wayfair Inc. | $16B | +13.2% | -50.7% | +219.5% |
| AVY Avery Dennison Corporation | $14B | +5.9% | -8.5% | +190.1% |
| LULU lululemon athletica inc. | $12B | -36.2% | -74.9% | +88.1% |
| DECK Deckers Outdoor Corporation | $11B | +1.4% | +27.5% | +808.5% |
| BWA BorgWarner Inc. | $10B | +18.4% | +38.2% | +95.9% |
| DPZ Domino's Pizza, Inc. | $10B | -20.7% | -27.5% | +112.5% |
| APTV Aptiv PLC | $9B | -46.5% | -74.2% | -15.0% |
| MHK Mohawk Industries, Inc. | $8B | +20.6% | -28.0% | -29.2% |
| NCLH Norwegian Cruise Line | $8B | -20.9% | -32.2% | -53.8% |
| NIO NIO Inc. | $8B | -54.2% | -92.2% | N/A |
| KMX CarMax, Inc. | $8B | +32.7% | -60.3% | +11.1% |
| WYNN Wynn Resorts, Limited | $8B | -37.1% | -14.4% | -11.8% |
| ETSY Etsy, Inc. | $8B | +43.6% | -64.8% | +525.2% |
| MGM MGM Resorts International | $8B | -2.5% | -37.8% | +21.5% |
| VFC V.F. Corporation | $7B | +33.1% | -69.4% | -52.3% |
| SEE Sealed Air Corporation | $6B | +47.3% | +1.3% | +7.4% |
| CZR Caesars Entertainment, Inc. | $6B | +56.1% | -74.0% | +131.8% |
| LKQ LKQ Corporation | $5B | -37.8% | -62.2% | -35.0% |
| BBWI Bath & Body | $5B | -0.7% | -63.6% | -46.0% |
| PVH PVH Corp. | $4B | +15.3% | -18.9% | -16.3% |
| LCID Lucid Group, Inc. | $1B | -82.8% | -98.9% | N/A |
About Consumer Cyclical Stocks
The consumer cyclical sector represents 64 companies in our US market coverage, with a combined market capitalization of $6.7T. These stocks span retail, automotive, restaurants, apparel, home improvement, and leisure industries.
The sector is dominated by mega-caps: AMZN ($2.6T), TSLA ($1.6T), and HD ($328B) together account for 67% of the sector's total market value.
Industry Performance Breakdown
Other Key Consumer Industries
Investing in Consumer Stocks
Consumer cyclical stocks are economically sensitive and tend to outperform during expansions and underperform during recessions. They offer exposure to consumer spending trends but come with higher volatility than defensive sectors.
For diversified exposure, investors often consider the Consumer Discretionary Select Sector SPDR Fund (XLY), which provides broad consumer sector coverage in a single investment.
Frequently Asked Questions About Consumer Stocks
What are the best consumer stocks?
The top-performing consumer cyclical stock over the past year is HAS with a return of +60.6%. The sector covers 64 companies with a combined market cap of $6.7T, including e-commerce, retail, automotive, restaurants, and travel companies. Over five years, 36 of these stocks have delivered positive returns.
What is the difference between consumer discretionary and consumer staples?
Consumer discretionary (cyclical) stocks sell non-essential goods like electronics, apparel, restaurants, and cars -- things consumers cut back on during recessions. Consumer staples sell essentials like food, beverages, and household products that people buy regardless of economic conditions. Discretionary stocks offer higher growth potential but more volatility, while staples provide stability and dividends.
How do consumer stocks perform in a recession?
Consumer cyclical stocks typically underperform during recessions as consumers reduce discretionary spending. Over the past year, 34 of 64 consumer stocks posted gains. Defensive sub-sectors like discount retail (TJX, ROST) tend to hold up better than luxury goods or automotive during downturns, as consumers trade down rather than stop spending entirely.
What are the best consumer ETFs?
The most popular consumer ETFs are XLY (Consumer Discretionary Select Sector SPDR) for cyclical/discretionary exposure and XLP (Consumer Staples Select Sector SPDR) for defensive staples exposure. XLY is heavily weighted toward Amazon and Tesla, while XLP focuses on companies like Procter & Gamble, Coca-Cola, and Walmart.
How has e-commerce impacted consumer stocks?
E-commerce has fundamentally reshaped the consumer sector. Amazon dominates online retail, while traditional retailers have invested heavily in omnichannel capabilities. Currently, Retail leads consumer stocks at +6.3% average 1-year return, while Automotive returns -14.4%. Companies with strong digital strategies have generally outperformed brick-and-mortar-only peers.